The 2025 Subaru Love Promise Customer and Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our customers, our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us – by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. \n\n The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day. \n\n What is the Subaru Love Promise Community Commitment? \n\n At Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Morehart Murphy Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
La Plata Electric Assoc. Green, Power
Durango Education Foundation, Fort Lewis College Foundation
Community Connections, Iron Horse Bicycle Classic, Women's Resource Center, United Way, Rotary International
Mercy Health Foundation
Love Promise Stories from Morehart Murphy Subaru
Subaru and Morehart Murphy Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Driving Community Harmony with Morehart Murphy Subaru and Music in the Mountains - Angie B
For many years, Morehart Murphy Subaru has been a steadfast supporter of Music in the Mountains, helping us share the joy of music throughout our community. Through their continued generosity, they proudly sponsored the 2025 Family Concert, an annual tradition that introduces the wonder of classical music to children and families across the Four Corners region. Much like Subaru’s commitment to “Love. It’s what makes a Subaru, a Subaru,” Morehart Murphy’s partnership with Music in the Mountains reflects a shared dedication to enriching lives and building connections through meaningful experiences. Their support helps make it possible for hundreds of young people to attend this engaging, family-friendly dinner and concert at low cost—sparking curiosity, creativity, and a lifelong love of music. We are deeply grateful for Morehart Murphy Subaru’s enduring commitment to our mission and to the cultural vibrancy of our region. Together, we’re driving the next generation’s love for music forward—one concert at a time.
Morehart Murphy Subaru Supports La Plata Family Center Coalition - Joshua S
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Durango, this is a harsh reality. Helping others strengthens communities, which is why Morehart Murphy Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Morehart Murphy Subaru have helped nearly 900,000 children and adults in urgent need. On 01/14/2025, Morehart Murphy Subaru donated 300 coats to La Plata Family Center Coalition. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Community Connections - Hannah Z
As both a case manager (employee) and parent of a child receiving services from Community Connections, I wanted to extend my heartfelt thanks to Morehart Murphy Subaru for your continued support and contributions through Share the Love. Our family benefits greatly from the services and supports of Community Connections and it would not all be possible without the contributions and donations from Share the Love campaign of Morehart Murphy. It was especially meaningful to also contribute back to the Share the love campaign when purchasing my own amazing Subaru from Morehart Murphy. Thank you so much for all you do.
Fueling LLS’s Mission with Every Blanket and Message of Hope - Lauren S
Through the Subaru Loves to Care initiative, Morehart Murphy Subaru has partnered with The Leukemia & Lymphoma Society (LLS) and Mercy Medical Center to bring comfort and encouragement to cancer patients. Each summer, this meaningful collaboration results in the delivery of cozy blankets, and handwritten messages of hope. On 6/17/25, Morehart Murphy Subaru generously visited the care center to personally deliver these items, brightening the day of patients undergoing treatment. These simple yet powerful gestures are deeply appreciated—patients often share how much it means to feel seen and supported by their broader community. By engaging local Subaru retailers and community members, these deliveries not only uplift patients but also help advance LLS’s mission to improve the quality of life for patients and their families. We are truly grateful for Subaru’s compassion, generosity, and commitment to making a meaningful difference.
Blankets for Cancer Patients - Lexie S
On behalf of the Mercy Health Foundation and the Mercy Cancer Center, we want to share our deepest thanks to Morehart Murphy Subaru for their incredibly thoughtful donation of cozy blankets for our cancer patients, made possible through the Subaru Loves to Care program. These blankets are a powerful reminder to our patients that they are not alone. In moments filled with uncertainty and challenge, your kindness brings real comfort, both physically and emotionally. Thank you for standing beside our community and for helping us wrap our patients in warmth, hope, and love. 💙
Supporting Cycling - Steve S
Hundreds of racers and spectators participated in the Morehart Murphy Subaru Mountain Bike Races and Cycling Festival on Sunday, May 25 at Buckley Park. Morehart Murphy Subaru has been a consistent sponsor of the Iron Horse Bicycle Classic or 37 years, a wonderful Durango tradition.
Trees for Southwest Colorado - Amy B
Morehart Murphy Subaru partnered with the Arbor Day Foundation™ to give away 200 trees to 90 of their customers who registered online. This event is part of the Subaru Loves the Earth® initiative, and we’re very happy to see those beautiful trees greening up our beautiful community!
La Plata Family Center & Moreheart Murphy Subaru's Operation Warm - Amber T
On January 14th, La Plata Family Center had the privilege to partner with Moreheart Murphy Subaru for the second year to provide coats to children and adults in need. 80 individuals attended the event and an additional 120 coats were distributed from the Family Center, local schools, and partner organizations. We are so grateful for the ongoing support from Moreheart Murphy Subaru!
Morehart Murphy Subaru Supports Youth and Community through Music and Shared Experience! - Angie B
Morehart Murphy Subaru has not wavered in their support of Music in the Mountains' mission to bring world-class classical music to southwest Colorado complemented by year-round education programs for close to 20 years. Thanks to their ongoing support we present a kid-friendly, educational Family Concert & Dinner each summer during the festival. Each low-cost ticket includes a hot dog dinner (complete with root beer floats!) prior to this Festival Orchestra concert designed for children and their families. These community concert events not only introduce the differences between various instruments but are a fun and impactful way to introduce our youth to concert etiquette and the value of shared experience. We are incredibly grateful to Morehart Murphy Subaru for helping us to share the joy of classical music with the next generation. We value their sponsorship and the incredible people that work there!
Supporting Annie's Orphans, Durango, CO - Anna A
Huge thanks to Subaru and Morehart Murphy Subaru for hosting our amazing adoption event this past weekend! It was great to meet new faces and introduce our adoptable pups. Our volunteers had a blast chatting with potential adopters and connecting dogs with new families.😊🐶❤️ Special shoutout to Jim Morehart, Greg Rowland, Keaton Kugle, and Lisa Hansen for their incredible support. The staff went above and beyond to make sure both our dogs and volunteers were comfortable. We're so grateful for their kindness and generosity!🙏 Successful adoption events like this are key to our mission, and the support from Morehart Murphy Subaru made a big impact. We're excited to partner with them again next year! Also, thank you to Subaru for their partnership with the ASPCA, providing essential funding and an extra $100 donation for every adoption in October. This helps more dogs find loving homes!👍🐕💕
