What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Morehart Murphy Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

La Plata Electric Assoc. Green, Power
Durango Education Foundation, Fort Lewis College Foundation
Community Connections, Iron Horse Bicycle Classic, Women's Resource Center, United Way, Rotary International
Mercy Health Foundation

 Subaru Love Promise Heart

Love Promise Stories from Morehart Murphy Subaru

Subaru and Morehart Murphy Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Community Connections Disability Services  –  Ellen S

Durango – On April 12, for the 5th year running, Subaru of America on behalf of Morehart Subaru proudly awarded Community Connections, Inc. with a $15,000 check, one of the largest corporate donations in the organization’s history. The only local organization to benefit from “Share the Love,” prior year donations to CCI have averaged $8,000-$10,000, from a combination of Subaru of America, Morehart Subaru and, indirectly, its customers. Of every Subaru the dealership sells, $250 is earmarked for the Share the Love fund. Tara Kiene, Community Connections CEO, thanked Jim Morehart, members of his staff and Subaru of America. “We are so grateful for this support each and every year we’ve received it. This year, the donation leveraged matching funds recently secured from the Colorado Springs-based Moniker Foundation and will help CCI to be more responsive to meeting local needs other state and federal funding cannot support. That is the incredible value and importance of this local contribution which allows CCI staff to enhance existing and develop new efforts to integrate our clients into our community.” CCI was founded in 1985 to serve individuals with intellectual and developmental disabilities in Southwest Colorado. Headquartered in Durango at the Columbine Center in Bodo Park and a day program site at the Holly House, CCI also operates an administrative office and day program site in Cortez. In Fiscal Year 2017, CCI served 340 people in Archuleta, Dolores, La Plata, Montezuma, and San Juan Counties. Community Connections’ mission is to create opportunities for children and adults with intellectual and developmental disabilities to lead healthy and fulfilling lives within our community. It envisions a community where all people with developmental disabilities have the same opportunities as other community members. Find out more at communityconnectionsco.org. -30 Attached photo: Surrounded by Morehart Subaru and Community Connections, Inc. staff, Tara Kiene, CCI CEO, Robert Mestas and Karen Gilbert (left to right) accept a $15,000 2018 Share the Love donation from Subaru of America on behalf of Morehart Subaru.

Subaru & LLS Deliver Blankets to Cancer Patients  –  Beth M

Morehart Subaru, in partnership with the Leukemia and Lymphoma Society, participated in a “Share the Love” campaign to help blood cancer patients at Mercy Medical Center. Team members from Subaru, LLS and Mercy Medical Center donated 80 warm, fuzzy blankets with care cards and messages of hope from the community. They also delivered 10 care kits to younger patients so the children could draw, do crafts and break away from hospital life. The program is a great way for LLS and Subaru to connect with local hospitals and help blood cancer patients. “It was a rewarding experience to be able to brighten the patients’ day and wrap them in love by providing the Subaru blankets! The cancer journey is tough, so to lift their spirits is a wonderful feeling,” LLS Sr. Campaign Director Beth Muehlethaler said.

Blanket Donation Offers Comfort to Cancer Center Patients  –  aaron a

Morehart Murphy Regional Auto Center is providing comfort to patients receiving treatment at Southwest Oncology and Durango Cancer Center with the support of Subaru’s Loves to Care. With the help of the Mercy Health Foundation, Morehart Murphy’s Aaron Arnold, Sales Manager and Jim Morehart, co-owner, delivered 60 warm blankets to the cancer center. For each Subaru purchased at the dealership during the month of June, Subaru donated a blanket to warm the patients. “Morehart Murphy cares deeply about giving back to the local community,” said Karen Midkiff, chief development officer of the Foundation. “The dealership is always looking for a way to make a local connection.” In addition, Jim and Aaron also delivered messages of hope written by visitors to the dealership to be shared with patients. Lora Coburn, supervisor of radiology oncology, said the blankets will be given to patients before they begin treatment to use at home or to bring with them to treatments. “We feel so privileged to take care of our patients,” Lora said. “We serve a large demographic who will benefit from this kind donation.” Morehart Murphy has been a significant supporter of Mercy Health Foundation over the years. This is another special way of giving to our health care community. See the full article at: http://start.emailopen.com/public1/viewlpauto.aspx?id1=cryptzz%3aS9hrKmjne3wPp0Uz0X76eA%3d%3d&id2=1092&id3=97821&id4=&id5=c9400f357e4f42588565fc90327fa28deMrO86vHehUDpBu.160526161%40emailopen.com.

Morehart Murphy Auto Helps Community Connections!  –  Morehart Murphy A

Subaru of America, Inc. has donated $8,000 to Community Connections for Subaru vehicles leased or sold at Morehart Murphy Subaru during the Subaru Share the Love event in December 2015. We are grateful that Morehart Murphy has chosen Community Connections as the local beneficiary of the Subaru Share the Love event for the last three years, said Tara Kiene, the organization's President/CEO. Through this annual event, we have received a total of nearly $30,000 to support our programs. Community Connections provides services to people with developmental disabilities in Southwest Colorado, Archuleta, Dolores, La Plata, Montezuma, and San Juan counties. The organization was formed in 1985

Thank you!  –  Jim M

Community Connections, Inc. (CCI) is a nonprofit organization devoted to creating opportunities for people with intellectual and developmental disabilities. CCI serves over 250 babies, families, and adults in Southwest Colorado. The funds raised by the Subaru of America Foundation and our local Morehart Murphy Auto Center will help people pay for things like wheelchair ramps and emergencies that aren't covered by Medicaid dollars. This funding is crucial to the health and well-being of the people we serve. Thank you!

Supporting Our Local Community  –  JULIE D

Recently, Morehart Murphy Regional Auto Center Partnered with Community Connections for the Subaru "Share the Love" event. Together we raised enough money to help build a much needed new ramp for easier access for one of the community connection clients. We are proud to be a part of this community and take great pride in participating in these events.

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