Morehart Murphy Subaru are honored to be recognized for our commitment to the community in 2025.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
We have been recognized for staying committed to our community using the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
Here at Morehart Murphy Subaru, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Morehart Murphy Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Morehart Murphy Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
La Plata Electric Assoc. Green, Power
Durango Education Foundation, Fort Lewis College Foundation
Community Connections, Iron Horse Bicycle Classic, Women's Resource Center, United Way, Rotary International
Mercy Health Foundation
Love Promise Stories from Morehart Murphy Subaru
Subaru and Morehart Murphy Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Iron Horse Bicycle Classic - Janice C
Hundreds of racers and spectators participated in the Morehart Murphy Subaru Mountain Bike Races and Cycling Festival on Sunday, May 24 at Buckley Park in Durango, Colorado. Morehart Murphy Subaru has sponsored the Iron Horse Bicycle Classic or 38 years, and cyclists from across the nation enjoy this wonderful Durango tradition.
Driving Connection, Community, and Possibility - Lisa B
At Community Connections, we've seen how the right support at the right time can make all the difference. Whether it's helping an older adult remain independent at home, connecting a person with a disability to services and resources, or helping a family navigate supports for a child with developmental delays, our work is all about helping people stay connected—to services, to opportunities, and to their community. That's why we're so grateful for Morehart Murphy Subaru and the Subaru Share the Love® Event. Each year, the support we receive through Share the Love helps us continue serving people across Southwest Colorado who are navigating complex systems and life transitions. These funds help ensure that people and their families can access the information, advocacy, and support they need to live healthy, fulfilling lives. What makes this partnership especially meaningful is that it's powered by the community. Every customer who chooses Community Connections during the Share the Love Event helps make a real difference in the lives of their neighbors. We are incredibly thankful to Morehart Murphy Subaru, Subaru of America, and everyone who has selected Community Connections through Share the Love over the years. Your generosity helps create a stronger, more connected Southwest Colorado where people of all abilities can thrive!
Helping Children Learn - Steve S
Morehart Murphy Subaru is a sponsor of Adopt A Classroom as a part of the Subaru Loves Learning initiative. This is the sixth year that they have sponsored six classrooms at Animas Valley Elementary School with school supply kits. Thanks for caring, Morehart Murphy Subaru!
SUBARU LOVES THE EARTH - LISA H
Every spring, the team at the dealership looked forward to one event more than any other — the Subaru Loves the Earth Tree Giveaway. It wasn't about sales numbers, incentives, or month-end goals. It was about something bigger. It was about giving back to the community that supported them year after year. The morning of the event started early. The sun had barely cleared the mountains when employees began setting up rows of young saplings outside the showroom. oaks and crabapple trees lined the sidewalk, each one small now, but carrying the promise of shade, clean air, and growth for years to come. Customers started arriving before the official start time. Some came in Subarus covered in trail dust from weekend adventures. Others brought their kids, eager to pick out "their" tree to plant at home. A few longtime customers simply stopped by to say thank you and share stories about the trees they received in previous years. What made the day special wasn't just the giveaway itself. It was the conversations. One family talked about planting their tree in memory of a grandfather who loved camping in the San Juan Mountains. Another customer explained how their children had learned to care for the environment by helping water the sapling they brought home the year before. A retired couple smiled as they loaded two trees into the back of their Outback, joking that they finally had enough room in the yard for a "tiny forest." Inside the dealership, the atmosphere felt different. Advisors, technicians, sales staff, and managers all stepped away from the usual rush to help customers carry trees, answer questions, and simply connect with people. For one day, everyone slowed down long enough to remember why community matters. By afternoon, the rows of saplings had nearly disappeared. Dirt covered shoes. Hands were tired. Coffee had gone cold hours earlier. But nobody seemed to mind. Before closing, the staff stood outside looking at the empty spaces where hundreds of trees had been that morning. It was quiet for a moment. Then someone said, "Imagine what this will look like in ten years." And that was the point. Long after the event ended, those trees would continue growing across the Four Corners area — in front yards, schools, parks, and family homes. Small reminders that a community working together can leave something better behind for the next generation. The Subaru Loves the Earth Tree Giveaway wasn't just about giving away trees. It was about planting roots.
Durango Education Foundation Golf Tournament - Kermitt B
I was pleased to participate in the DEF golf tournament supporting education at Dalton Ranch. The tournament always has great support with a great host course and this year was no exception, with Morehart Murphy Subaru once again being the title sponsor. Proceeds from the tournament support DEF's mission to develop resources outside of the capacity of the regular Durango School District budget. DEF grants fund innovative technology, programming, curriculum, student competitive travel, and materials that enhance the educational experience in Durango School District Classrooms. Morehart Murphy's commitment to our community is greatly appreciated. Thank you.
Coats and Kindness - Sandy E
Imagine not having a coat to wear when it is cold outside, or shoes and socks to keep your feet warm and protected. For numerous children and adults experiencing homelessness and other urgent need situations in our community, this is the reality. Morehart Murphy Subaru partnered with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. On 2026-01-12, Morehart Murphy Subaru donated 300 Coats/Shoes/Socks to La Plata Family Center Coalition. These essential items not only help keep children protected, warm, and dry, it has a significant impact on a child's mental and emotional well-being. We are so grateful for this gift that helps so many in our community. Thank you again! Warmly, The LaPlata Family Center Staff
Durango Animal Connection and Subaru Loves Pets - Erin N
In October of 2025 we were invited to participate in the Subaru Loves Pets event at Morehart Murphy Subaru. This month long event was a collaboration with the amazing staff at Morehart Murphy and our rescue where we showcased adoptable animals at the dealership, were awarded grant funding from the ASPCA to further our mission of rescuing, fostering and adopting homeless animals in the Four Corners, were provided awesome "new pet parent" kits for both our dog and cat adopters during the month, and hosted an adoption event at Morehart Murphy Subaru. We had so much fun bringing adoptable dogs and cats to this event and spending the day with the amazing staff there. At the event we adopted puppies and made several new connections that turned into adoptions down the road. We are so grateful for this opportunity to share our work, to meet new people, make new friends, and be a part of our community who cares so much about bettering the lives of the dogs and cats we all love! Thank you so much Morehart Murphy and Subaru Loves Pets!
Driving Community Harmony with Morehart Murphy Subaru and Music in the Mountains - Angie B
For many years, Morehart Murphy Subaru has been a steadfast supporter of Music in the Mountains, helping us share the joy of music throughout our community. Through their continued generosity, they proudly sponsored the 2025 Family Concert, an annual tradition that introduces the wonder of classical music to children and families across the Four Corners region. Much like Subaru’s commitment to “Love. It’s what makes a Subaru, a Subaru,” Morehart Murphy’s partnership with Music in the Mountains reflects a shared dedication to enriching lives and building connections through meaningful experiences. Their support helps make it possible for hundreds of young people to attend this engaging, family-friendly dinner and concert at low cost—sparking curiosity, creativity, and a lifelong love of music. We are deeply grateful for Morehart Murphy Subaru’s enduring commitment to our mission and to the cultural vibrancy of our region. Together, we’re driving the next generation’s love for music forward—one concert at a time.
Morehart Murphy Subaru Supports La Plata Family Center Coalition - Joshua S
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Durango, this is a harsh reality. Helping others strengthens communities, which is why Morehart Murphy Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Morehart Murphy Subaru have helped nearly 900,000 children and adults in urgent need. On 01/14/2025, Morehart Murphy Subaru donated 300 coats to La Plata Family Center Coalition. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Community Connections - Hannah Z
As both a case manager (employee) and parent of a child receiving services from Community Connections, I wanted to extend my heartfelt thanks to Morehart Murphy Subaru for your continued support and contributions through Share the Love. Our family benefits greatly from the services and supports of Community Connections and it would not all be possible without the contributions and donations from Share the Love campaign of Morehart Murphy. It was especially meaningful to also contribute back to the Share the love campaign when purchasing my own amazing Subaru from Morehart Murphy. Thank you so much for all you do.
